Research: Who Are My Target Audience?

Patrick is 19 years old, and is always listening to music in one way or another. Patrick mainly likes to listen to music that has meaning, this is why he loves to listen to Folk songs. He loves to attend multiple Folk Fests, such as Shetland Folk Festival and The Cambridge Folk Festival. Patrick loves to immerse himself in the environment and atmosphere provided by his friends and live music. Patrick loves to share the music he listens to with everyone around him.

Patrick loves the pub environment he works in and gives his input to what songs to play on the jukebox. His passion for music drives him to listen to different artists such as Joshua James, The White Buffalo, Flatfoot 56 and The Black Keys. Patrick downloads all of his music on to Spotify as it is more convenient for him. Although, if he really likes a particular album he would buy the CD for his car, but he usually just burns songs on to the CDs as it is just as cheap as Spotify.

These are the types of audiences expected at a Folk fest.